Branding / Rebranding in Miami

Building Identities That Resonate

Your brand is more than just a logo—it’s an experience. At Léttera, we craft bold, authentic brand identities that connect with audiences and leave a lasting impression. Whether you’re launching a new brand or refreshing an existing one, we create cohesive, strategic visuals and messaging that align with your vision and market positioning.

Our Branding / Rebranding services

We design strategic, visually compelling brand identities that capture your essence and differentiate you in the market. From logo creation and brand guidelines to full-scale rebranding strategies, we ensure consistency and impact across all touchpoints.

Brand Strategy & Positioning

Define your brand’s voice, values, and differentiation to stand out in the market.
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Visual Identity & Logo Design

Create striking, memorable branding that reflects your essence.

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Messaging & Tone of Voice

Develop a consistent, compelling communication style that resonates.

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Rebranding & Brand Refresh

Evolve your brand without losing its core identity.

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Brand Guidelines

Ensure visual and messaging consistency across all touchpoints.

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Our Branding / Rebranding consultants

Daniel Cardona

Daniel Cardona

Chief Business Officer
Daniel is a Digital Marketing and Growth Hacking specialist with 10+ years of experience in Paid Media and growth models. He’s led creative teams for brands like Grupo Éxito, Tork, Nestlé, and Coca-Cola. Holds a Digital Marketing degree from UNLP, Argentina.
Kiki Bensan

Kiki Bensan

Strategy Director
Kiki is a communications and advertising professional with 10+ years contributing to projects for top brands like American Express, AB InBev, and Kimberly-Clark. Skilled in strategy and data-driven solutions, delivering innovation and impactful results.
Julio Lucio

Julio Lucio

Creative Director
Award-winning advertising professional with 15 years' experience crafting campaigns for top brands like Claro, Banco Guayaquil, and Holcim. Expert in creative copywriting, strategic vision, and team leadership.
Daniel Cardona

Daniel Cardona

Chief Business Officer
Daniel is a Digital Marketing and Growth Hacking specialist with 10+ years of experience in Paid Media and growth models. He’s led creative teams for brands like Grupo Éxito, Tork, Nestlé, and Coca-Cola. Holds a Digital Marketing degree from UNLP, Argentina.
Kiki Bensan

Kiki Bensan

Strategy Director
Kiki is a communications and advertising professional with 10+ years contributing to projects for top brands like American Express, AB InBev, and Kimberly-Clark. Skilled in strategy and data-driven solutions, delivering innovation and impactful results.
Julio Lucio

Julio Lucio

Creative Director
Award-winning advertising professional with 15 years' experience crafting campaigns for top brands like Claro, Banco Guayaquil, and Holcim. Expert in creative copywriting, strategic vision, and team leadership.
Jhonny Pérez

Jhonny Pérez

Media & Growth Director
Jhonny is a digital strategist and Director of Growth and Media, with 8+ years of experience leading teams, driving SEO, SEM, and Growth Marketing for international brands. Holds a Master’s in Digital Transformation from OBS Business School.

How do we manage Branding/ Rebranding in Miami?

Our Process: From Concept to Brand Execution

At Léttera, we take a strategic and creative approach to branding, ensuring every element—from visuals to messaging—aligns with your brand’s goals and audience expectations. Whether launching or rebranding, Léttera ensures your brand tells a story that connects, inspires, and stands the test of time.

  • Brand Discovery & Strategy

    We conduct in-depth research to understand your industry, competitors, and target audience, defining a strong brand positioning strategy

  • Identity & Design Development

    We create logos, color palettes, typography, and messaging frameworks, ensuring a cohesive visual and verbal identity.

  • Implementation & Brand Rollout

    We provide brand guidelines, marketing assets, and content strategies to help your brand thrive across all platforms.

Our portafolio

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MIDEA
veolia
skretring
Samsung

Location

Faqs

Branding costs vary based on project scope, design complexity, and strategic development. At Léttera, we offer customized branding solutions, from logo creation and messaging frameworks to full-scale brand development and rebranding projects. Whether you need a brand refresh or a complete identity overhaul, our tailored approach ensures a powerful, market-ready brand.

Every industry benefits from strong branding, as it builds credibility, fosters customer loyalty, and enhances market positioning. In Miami’s competitive landscape, industries like real estate, hospitality, e-commerce, wellness, and tech rely on branding to differentiate and establish authority. At Léttera, we help businesses, startups, and entrepreneurs craft distinct, memorable identities that drive growth and recognition.

Brand transformation is a strategic, long-term investment. While a new logo and brand identity can create immediate recognition, a successful brand strategy requires consistent implementation across all touchpoints to drive engagement and customer loyalty. At Léttera, we focus on creating timeless, impactful brands that evolve with your business and stay relevant in the market.

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